PRESS RELEASE: Be the role model!
TÜV NORD Hellas Corporate Campaign
TÜV NORD Hellas presents its new corporate campaign, ‘Be the Standard’, featuring World and European Gymnastics Champion Lefteris Petrounias. A partnership that powerfully symbolises the strength of standards and the value of excellence.
Since 1987, TÜV NORD Hellas has been at the forefront of certification, inspection and training, placing quality and reliability at the heart of everything it does.
A year ago, the organisation embarked on a strategic course to strengthen its outward-looking approach and public presence, with the aim of highlighting even more clearly its role as an independent partner and catalyst for development for the business world and society.
The choice of Lefteris Petrounias as ambassador for this initiative was no accident. He is the ultimate example of what it means to be dedicated, to persevere and to become… a role model.
The ‘Be the role model’ campaign reflects the organisation’s identity. Through its collaboration with Lefteris Petrounias, TÜV NORD Greece demonstrates that reliability, consistency and progress are not mere objectives, but fundamental principles that underpin everything it does.
Just as Lefteris Petrounias reaches the summit with precision and dedication, so too does TÜV NORD Greece apply international standards with consistency and deep expertise, supporting the development of businesses and organisations in industry, energy, IT, infrastructure, agri-food and management systems, in Greece and abroad.
The Managing Director of TÜV NORD Hellas, Ms Vasiliki Kazazi, stated: “For us, standards are not a mere formality. They are the foundation upon which every step of progress is built. Our collaboration with Lefteris Petrounias highlights the power of discipline, consistency and excellence, which form the foundations of TÜV NORD Greece. Our aim is to serve quality in a way that inspires and guides. This is our standard.”
The ‘Be the standard’ campaign is not just about the Organisation or the Champion. It is a call to all of us: to recognise and strive for excellence in every action, to set the bar high and to build our own path with determination.
It is a reminder that a commitment to improvement, a dedication to quality and consistency in our choices are what truly create role models.
Because role models aren’t just followed. They inspire.
Watch the video here.