In the previous blog we learned why ingredients and other details which contribute to legal and quality characteristics of a product. This blog will help you understand what to read on a label which directly affects your health and diet and how to easily interpret these details before you cash out that attractive looking pack of food item.
The Main Visual Points (MVPs)-
These are information you already know and catches your eye the moment you spot the product on shelf.
- Name of the Food/Brand name
- Minimum Retail Price (MRP)
- Date of Manufacture/Date of Expiry/Use by date/ Best before date
- Claims such as “No added sugar”, “No preservatives/Preservative free”, “Zero Cholesterol”
- Net quantity of the product
- Veg (or) Non-Veg logo
These are usually front of pack information or information that is meant to be clearly legible to a consumer for general knowledge. Often these points play a vital role in the initial purchase decision for a product.