Digital Marketing: Adding Value to our Business

Digital Marketing: Adding Value to our Business:

Technology has become an indispensable part of not only social but also business world. Everything is growing at a digital speed. To stand strong in fierce competition in each domain, businesses require to be well informed about the digital trends and ever-changing marketing approaches.

Digital Marketing is the most essential tool to maintain any business growth chart higher. It is marketing of products or services using digital technologies, mainly on the Internet, including mobile phones, display advertising and any other digital medium.

Be it a business or an individual customer, the buyer in this generation has the highest expectation from the market. They are continuously interacting with various brands on several platforms, and need a lot of information handy at all times.

The overall attention span of the buyer today has drastically reduced and has to be tapped into at every opportunity possible. This needs to be understood by all businesses / Individuals to promote their products / services to the right audience at the right time for the right reason. The buyer today expects a seamless conversation, to happen through websites on the desktop or on his cell phone to his Social Media and on all other platforms, he visits.

Digital Marketing is the most suitable tactic of leveraging the internet and its properties to deliver promotional ads to consumers on various channels. The power of digital marketing allows geophysical barriers to disappear making all consumers and businesses on earth potential customers and suppliers. It is known for its ability to allow business to communicate and form a transaction anywhere and anytime.

Digital marketing strategy and process implementation includes all the traditional steps like:

• Requirement Analysis

• Target Audience Analysis

• Brand Positioning

• Market/Competitors Analysis

• Digital Marketing Strategy

• Content Creation

• Implementation

• Fine Tuning Activities with proper analytics

Measuring online marketing effectivity is much easier and faster with web analytics and other online metric tools. One can obtain detailed information about how customers use the website or respond to the advertisements. Web analytics can be set up to show you exactly how much money you make from each digital tactic.

The procedure has many segments such as SEO, Email marketing, content marketing, online advertisement, search engine marketing, influencer marketing, social media marketing, affiliate marketing and pay per click. Additionally, one can use offline marketing types like television marketing, radio marketing, marketing on your telephone, digital billboards, etc.

Digital marketing is a blessing of this fast-paced modern world for its small and midsize businesses. Digital marketing not merely pushes traffic to a website but transforms the traffic to sales/leads. It's a cost-effective approach to live the competition and develop a business.

Significant share of individuals are busy on the internet for several hours per day, and they come to know about different brands, goods, and services through various digital platforms. Digital marketing makes a brand visible to the target clients initially and later recognizable by boosting this online visibility.

Budgeting is an important part of any business strategy which includes marketing plan as well. Traditional Marketing price does not have any limitations. Through Digital marketing reaching wide range of audience is possible within limited time and with reasonable expenses. The real consumer engagement compels decent earnings at the budget.

Online availability of product or service builds up the confidence in the target customers. It is quite simple for start-ups to make their goods and services visible online to a huge number of target audiences without much work.

Over half of the planet is on internet through desktops, tablets, computers and mobiles. They frequently surf the internet and choose online content which appeals to their requirements. Digital marketing assists a business reach all such sorts of target clients which use the internet on various devices. shows live statistics of internet users.

Digital marketing opens an avenue of personalisation without much efforts e.g. if your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers. The more they buy from you, the more you can refine your customer profile and market effectively to them. By getting involved with social media and managing it carefully, one can build customer loyalty and create a reputation for being easy to engage with.

The best part about digital marketing is that it focuses on interactive communication with the customer and targeted audience. This way it gets very easy to acquire more customers in short time.

Together, all of these aspects of digital marketing have the potential to add up value to any business which will finally result into more sales and revenue.

In order to become more agile, more productive and accelerate revenue growth, organisations need to be effective digital marketers. Digital marketing requires sustained, consistent use over period of time. Digital marketing is transforming the whole marketing arena. It’s creating value for business in different ways.

About The Author

Trupti DalalManager - Corporate Communication & Digitisation
TUV India Pvt Ltd