Shape field (scope)

The TÜV HELLAS certification scheme for special systems of electronic promotion of corporate presence - social media marketing is for professionals involved in electronic marketing in businesses and companies.

Subtopics / Specializations 
Digital Marketing in Tourism - Social Media
 

Cognitive framework (syllabus)

• Ethics and Regulations
• Market research - Analysis of internal and external environment
• Marketing plan, promotion - advertising (pricing, services, distribution, distribution, processes, sustainable business models
• content management etc. etc.)
• Communication strategy through Social Media - SEO
• Tourism product analysis (only for specialization).

 

Examination methodology

Theoretical examination

Certification requirements

At least Compulsory education and technical training