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Digital Marketing and E-Commerce Support Executive

Shape field (scope)

The scheme Digital Marketing and E-Commerce Support Executive TÜV HELLAS refers to a qualified professional who deals with electronic marketing in businesses and e-commerce companies and is involved in basic tasks of utilizing the features of social media and e-commerce. In particular, such an employee usually works or wishes to work in:

  • E-shops
  • Advertising companies
  • Advertising agencies, e.g. advertisers, advertising agencies, agencies for advertising companies.
  • Copywriter & Content Marketer
  • E-commerce executive
  • E-commerce
    and social media specialist
  • Campaign Marketer

 

Cognitive framework (syllabus)

  • Introduction to Digital Marketing
  • Market research - analysis of internal and external environment,
  • Online Presence - Social Media Communication Strategy - SEO
  • Digital Marketing and Advertising - Marketing plan, promotion - advertising (pricing, services, distribution, distribution, processes, sustainable business models etc.)
  • Ethics and Regulations, Introduction to E-Commerce
  • Evolution of E-Commerce
  • E-Store Management,
  • Electronic Payments and Security - Security of Personal Data and Transactions in E-Shop
  • Legal Framework of E-Commerce (E-Shop)

 

Examination methodology

Theoretical examination

 

Certification requirements

Minimum Compulsory education and technical training

Contact Information