In the era of globalization, economic competition and development of technology, e-commerce, sales aimed at the continuous flow of products around the world have emerged. The future requirements for businesses in the retail sector are expected to demonstrate a continued investment in technology and sustainable development practices. In this way businesses will remain competitive in order to meet the demands of their customers. In order to conquer the market of the future, the certification of trade professionals plays an important role, as it equips them with valid and globally recognised skills. The professional becomes familiar with the implementation of efficient sales strategies, the management of inventory and the optimisation of the supply chain, streamlining its processes. The certification offers the prospect of professional success in a saturated but dynamic buying environment. An indicator of the critical role of certification is to provide products and services with ethical, environmentally friendly practices, gaining customer confidence in a competitive market. Salesperson, Digital Marketing Support Executive and E-commerce, are some of the specialties for certification.