Shape field (scope)

The TÜV HELLAS Wine Tourism Development Executive scheme is for a qualified professional able to develop tourism activities and programmes related to the wine production process. It takes over the processes from the research and design stage of a wine tourism experience to its development and promotion on the market.

 

Cognitive framework (syllabus)

General elements of viticulture - wine

• The vine
• Categories of wines
• Serving and temperatures

 

Basic Knowledge of Tourism

• Types of Tourism
• Sustainable Tourism
• Alternative tourism and forms of tourism

 

Concepts of Wine Tourism - Wine Tourism

• Wine Tourism in Greece and Internationally
• Tasting

 

 

The Wine Roads

• Wine Routes in Greece
• Cultural Routes

 

Basic Concepts and Procedures of Wine Tourism Product Marketing

• Marketing strategy for the development of wine tourism
• Wine Branding

 

New Technologies and Wine Tourism

• Artificial Intelligence
• New technologies in the winemaking process
• Social media

 

Examination methodology

Theoretical examination

Prerequisites for certification

At least Compulsory education and technical training