Trade-Sales

In the era of globalization, economic competition and technological development, electronic commerce emerged, sales aimed at the continuous flow of products around the world. Future requirements for businesses in the trade space are expected to demonstrate continued investment in technology and sustainable development practices. In this way, businesses will remain competitive in order to meet the demands of their customers.

 

With the aim of conquering the market of the future, the certification of professionals in the field of trade plays an important role, as it provides them with valid and globally recognized skills. The professional becomes familiar with the implementation of efficient sales strategies, inventory management and optimization of the supply chain by streamlining its processes. The certification offers the prospect of professional advancement in a saturated but dynamic purchasing environment. An indicator of the critical role of certification is the provision of products and services with ethical, environmentally friendly practices, gaining customer trust in a competitive market.

Salesperson, Digital Marketing and E-Commerce Support Executive are some of the specialties for certification.

 

 

 

 

 

Digital Marketing and E-Commerce Support Executive

scope

The TÜV HELLAS Digital Marketing and E-Commerce Support Executive scheme is for a specialized professional who deals with electronic marketing in businesses and e-commerce companies, and it concerns basic tasks of exploiting the characteristics of social media and e-commerce. In particular, such an employee usually works or wishes to work in:

  • Online stores
  • Advertising companies
  • Commercial Companies Sales Department.
  •  Copywriter & Content Marketer
  • E-commerce executive
  •  E-commerce
    and social media specialist
  • Campaign Marketer

 

Knowledge framework ( syllabus)

  • Introduction to Digital Marketing - Market Research
  • Analysis of internal and external environment
  • Online Presence - Communication Strategy through Social Media - SEO
  • Digital Marketing and Advertising
  • Marketing plan, promotion - advertising (pricing, services, distribution, processes, sustainable business models, etc.) .)
  • Ethics and Regulations
  • Introduction to E-Commerce
  • Evolution of E-Commerce - E-Store Management
  • E-Payments and Security
  • Security of Personal Data and Transactions in the E-Shop
  • Legislative Framework of E-Commerce (E-Shop)

 

Examination methodology

Theoretical examination

 

Certification Requirements

At least Compulsory education and technical training

Seller

scope

The TÜV HELLAS Salesmen Scheme refers to specialized salesmen and executives, able to perform approach, service, promotion and sales tasks, either inside the company's premises (Retailer) or outside (External Seller) or to perform tasks of managing the promotion and presentation of the products (Merchadiser & Medical Visitor).

 

Specializations

  1. Retail seller
  2. Outdoor seller
  3. Merchandiser-sales promoter
  4. Clinical visitor

 

Knowledge framework (syllabus)

  • Principles of sales and marketing
  • Customer buying behavior
  • Sales processes
  • Social media
  • Customer needs and expectations
  • Verbal and non-verbal communication
  • Competitions and announcements
  • Management of potential customers
  • Management of prospective customers,
  • Offers, Proposals for cooperation and follow up
  •  Presentation - sale , Orders & Contracts
  • Negotiations,
  • Customer Relationship Management Systems
  • After Sales Service
  • Sales Targeting & Finance
  • Incentive Systems
  • Sales Network Organization
  • Managing 'Difficult' Customers
  • Conferences & Exhibitions
  • Market Development
  • Products & Services
  • Purchase Decision Process
  • Customer contacts and visits
  • Risk management
  • Promotion plans
  • Product placement & promotion
  • Knowledge of basic drug terminology
  • Knowledge of basic quality management terminology
  • Nosology-physiology
  • Drug promotion and sales techniques
  • General knowledge of all the various connections in the pharmaceutical field in Greece, Health and safety rules at work.

  

Examination methodology

Theoretical examination

Certification Requirements

At least Compulsory education
 

Export-International Trade Sales Executive

scope

The TÜV HELLAS Export-International Trade Sales Executive scheme concerns specialized salespeople, capable of carrying out approach, service and sales work, in foreign countries and to methodize the interconnection of commercial transactions between countries, and the export activities and the extroversion of businesses.

 

Knowledge framework (syllabus)

  • Legislation and business ethics
  • Principles of sales and marketing
  • Customer buying behavior
  • Contacts with export agents
  • Analysis of prospective markets
  • Monitoring of the market environment
  • Monitoring of competitors
  • Management and optimization of resources
  • Social media
  • Online promotion
  • Conferences and exhibitions
  • Customer needs and expectations
  • Development of markets,
  • Products and services
  • Export plans & penetration strategy
  • Costing
  • Purchase decision making process
  • Verbal and non-verbal communication
  • Lead management
  • Lead management
  • Contacts & customer visits
  • Offers
  • Cooperation proposals & follow up
  • Presentations and product demonstration
  • Orders & contracts
  • Negotiations
  • Customer relationship management (crm)
  • After sales support
  • Sales meetings
  • Sales finance
  • Targeting and tracking indicators
  • Objection and complaint management
  • Risk management
  • Incentive systems
  • Sales network organization

  

Examination methodology

Theoretical examination

Certification Requirements

At least Compulsory education
 

Specialist in electronic commerce systems (e-commerce), or Specialist in the Promotion and Sale of Products/Services through e-commerce

scope

The TÜV HELLAS special e-commerce systems certification scheme concerns employees employed in e-commerce businesses, and it concerns basic operations utilizing the characteristics of e-commerce. In particular, such an employee usually works or wishes to work in:

  • Online stores
  • Advertising companies
  • Commercial Companies Sales Department

 

Knowledge framework (syllabus)

  • E-Commerce Development
  • Image and Video Editing
  • E-Commerce Development Tools
  • Search Engine Optimization
  • Security of Personal Data and E-Shop Transactions
  • Legal Framework of E-Commerce (E-Shop)

  

Examination methodology

Theoretical examination

Certification Requirements

At least Compulsory education and technical training
 

Corporate Presence Electronic Promotion Systems Specialist – Social Media Marketing or Digital Marketing and On Line Branding Specialist

scope

The TÜV HELLAS certification scheme for special systems for electronic promotion of corporate presence - social media marketing concerns professionals who deal with electronic marketing in businesses and companies.

Specializations 
Digital Marketing in Tourism - Social Media
 

Knowledge framework (syllabus)

  • Ethics and Regulations
  • Market Research - Analysis of internal and external environment
  • Marketing plan, promotion - advertising (pricing, services, distribution, processes, sustainable business models, content management etc etc.)
  • Communication Strategy through Social Media - SEO
  • Tourism analysis products (for specialization only).

  

Examination methodology

Theoretical examination

Certification Requirements

At least Compulsory education and technical training
 

DIMEA Market Controller

scope

The DIMEA Market Controller scheme is for a specialist professional involved in
market control and dealing with illegal trade, including
illegal e-commerce and counterfeiting. The purpose is to ensure
the orderly operation of the product market and the provision of services.

 

Knowledge framework (syllabus)

  •  Very good knowledge of Greek language and English (technical terminology).
  • N.4177 Official Gazette 173/A/ 8-8-2013
  • YA 91354 Official Gazette 2983/B/ 30.8.2017
  • L.4712 Official Gazette 146/A/ 29.7.2020
  • N.4753 Official Gazette 227/A/ 18.11.2020
  • Law 4849 Official Gazette 207/A/ 5.11.2021
  • Law 4818 Official Gazette A 124/18.7.2021 (article 58)
  • Law 4736 Official Gazette A 200 /20.10.2020
  • Provision of independent auditor services to verify the achievement of Milestones and -

             of the nine (9) Actions of the Ministry of Education and Culture" - RRF 17004

 

Examination methodology

Theoretical examination

Certification Requirements

At least 1 year
with relevant responsibilities and a Degree/diploma of higher education, in
particular, in Economics, Informatics, Mathematics
(Statistics), Law, or an equivalent degree
from foreign schools recognized by the competent
authority - Any postgraduate studies on the higher
degrees will are a qualification for the final
selection
Driver's license &
COMPUTER KNOWLEDGE CERTIFICATE

Contact Details

TÜV HELLAS
Mesogeion Av. 282
155 62 Cholargos, Greece

Tel.: +30 215 215 7434
Fax: +30 210 6528025
peoplecertification@tuv-nord.com