• This course has been designed with an objective to familiarize participants with key aspects of digital sales & marketing.
  • The participant is expected to gain working knowledge in digital marketing domain and develop an understanding of the framework within online marketing businesses and its operations.

Course Objectives

  • To enable delegates to understand the basics in Digital Marketing.
  • To update changes in new marketing and sales opportunities in Digital Age.
  • To understand robust process approach and risk based thinking.
  • To understand the benefits of implementation / usage of elements of digital marketing.
  • Few concepts of e Commerce.
  • Understanding enablers of linkage of Customer Journeys and Sales & Marketing Key Performance Indicators.
  • Enjoy basic digital transforming spirit.

Date and Time

Date : 29th August 2020

Time : 9.30 am to 3.30 pm

Who should attend ?

  • Aspiring digital marketing professionals.
  • Sales / Marketing Heads & Team members
  • PR and communication professionals.
  • Professionals in fields like customer relations, product development, consultation etc. who have an increasing need to understand digital marketing platforms to increase reach and improve efficiencies.
  • Entrepreneurs, CMOs / CEOs.
  • Business Promotion Agents / Consultants.
  • Media / Advertisement Professionals.
  • Interns or early professionals who want to enhance their knowledge on online marketing methods

Course Contents

  • Course introduction.
  • Basics of Digital Marketing.
  • Customer persona and customer journey.
  • Customer touch points.
  • Why digital marketing?
  • Goals, KPIs and Analysis.
  • Individual / Syndicate exercises


Softcopy Certificate of successful attendance shall be issued to all the delegates who attend entire duration of the course.


5 Hours 30 minutes including break of 30 minutes

Registration Fees

Rs. 1500/- + 18 % GST Only

Registration and Payment

Registration with confirmed payment will be closed 2 Hours before the scheduled time of Webinar.

Cancellation Policy

In case of schedule cancellation by the delegate, fees will be non-refundable.