Research & Analysis
Over three million test drivers for you.
Research & Analysis
With more than 3.2 million customer contacts per year, nobody knows their customers better than we do. The vehicle data, our engineers' know-how and the testimonials of our customers form the basis for decisions with which you can further develop your products in a target-oriented manner.
First hand information
The automotive market is changing faster than ever before. Product life cycles are becoming shorter, consumers want higher-performance solutions and competition is tougher. TÜV NORD offers sophisticated solutions wherever reliable market information is the key to success.
Our range of services covers the concept phase, statistical assessment, multivariate statistical analyses and results presentations all the way through to development support. You will have the support of a personal contact partner advising you on the methods and follow-up measures throughout the entire project.
High data collection quality
- Database with more than 3.2 million customer contacts
- Excellent infrastructure with 220 TÜV NORD stations
- Experienced experts
- Ad-hoc addressing of selected target groups
- Inspection of vehicles which the manufacturers' service find difficult to evaluate
- Neutral body
- High degree of customer acceptance
Services:
Main inspection data statistics
Together, we will define the requirements profile of your data and information package. The basis for this are the around 3.2 million main vehicle inspections that TÜV NORD carries out each year.
Our service for you:
- Main vehicle inspection data with four-digit TÜV NORD fault code and precise fault description
- Compilation and evaluation of the data contents according to your specifications with ranking and segment comparisons
- Data analysis
- Recommendations for action
Product radar
Your engine for new ideas: We analyse the market potential of your products, determine weaknesses and find ways to differentiate your products. The TÜV NORD ProductRadar show potential USPs. Talking directly to customers, we ask about purchasing motives and product expectations.
Our service for you:
- Additional data collation at our test centres according to specific criteria defined by you
- Expert evaluation of selected components
- Customer statements on image, habits and purchasing motives
Primary research
On the pulse of the market: Will customers like your new ideas? How great is the demand? Whether potentials assessments, evaluation of the target group definition or continual structure monitoring; we will support you in the development of your strategies.
Our service for you:
- Customised surveys and examinations on products and new developments
- Interviews and focus groups
- Execution of car clinics
- Product and concept tests
